What’s Next for R3 After Its Acquisition By MediaSense?
8 March, 2025
Marketing Interactive - In November 2024, independent global media advisor MediaSense acquired R3, the creative and media advisory born out of Singapore, for an ...
News
The Holding Company Model Has Been Broken for A Long Time
18 February, 2025
Campaign Asia - MediaSense CEO Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
No longer ‘Just Doing It’: Can Nike recapture its magic?
5 August, 2024
Nike sneakers are known for their uniqueness, which has led to constant changes and the development of a wider range of products. They struck ...
Hyundai Motor America Drops CMO Role as It Splits Its Marketing Group
31 July, 2024
Over the years, marketers have tried to strike a balance between leaning on brand marketing that helps consumers understand a company and what it ...
How To Mitigate The Revolving Door Of CMOs
19 June, 2024
What can help? Often overlooked during a CMO transition period is the agency on record. The brands’ agency partner can be a valuable repository ...
Report: Local nuance and trust needed for influencer marketing in SEA
29 May, 2024
Influencer marketing in Southeast Asia (SEA) has undergone a dramatic transformation in the past two years. The biggest change lies in the rise of ...
Digital ad firm The Croud Group is actively on the hunt for a new private-equity investor
10 May, 2024
UK digital marketing firm The Croud Group is working with the investment bank GP Bullhound to search for a new private-equity investor, according to ...
Ask The Consultant
5 April, 2023
3 Trends In Digital Projects Personalization: The value of first-party data is not in the acquisition of it, but in how a brand is able ...
The U.S. Sports Betting Race Is On – And Many Marketers Want A Piece of the Action
14 January, 2021
AdAge takes a look at the U.S. sports betting industry and how brands and agencies getting involved in the USD$35 billion market.