What can help?
Often overlooked during a CMO transition period is the agency on record. The brands’ agency partner can be a valuable repository of information, skilled in designing, executing, and reporting on marketing strategies. They might have even crafted the current strategy with the previous CMO so not consulting with them may be a huge missed opportunity.
Global consultancy R3 estimates the average agency-client tenure is 3.2 years, meaning that an agency might have seen several CMOs during their tenure. This makes agencies one of the most knowledgeable entities regarding a brand’s marketing strategy, direction and results, and an invaluable source of knowledge and insight.
Read the full article on Marketing Mag.
