MarTech Consulting

Nearly a third of marketing budgets are allocated to marketing technology (MarTech). However, when MarTech is incompatible with existing systems and processes or fails to perform due to lack of proper use and management, these investments quickly become problems rather than solutions.

R3’s MarTech consulting capability helps marketers better understand what happens at the critical intersection of marketing and technology. Our MarTech training workshops provide insight into topics like how to build a single-view of the consumer to how to manage your MarTech stack and the impact it has on your overall marketing strategy.

The benefits of optimizing your MarTech stack

Early Stage Planning

Through workshops, trainings, and stakeholder alignment facilitation.

Business Requirements Discovery

Mapped against current and planned sales and marketing efforts and revenue targets to reveal key functionality and scalability concerns.

Technology Stack Assessment

A high-level ROI analysis of marketing platforms to identify and bridge any gaps.

Vendor Identification

Identify the right vendor on the right model at the right price.

Implementation Support

Gain alignment and agreement across all internal stakeholder teams and recommendations on how to proceed.

R3’s approach to MarTech Consulting

We assess your MarTech platforms, create a plan and strategy, with recommendations on implementation as well gaining alignment from internal stakeholders.
MarTech audits are led by an R3 Principal or Senior Consultant and is supported by selected consultants and our research team.