Marketing Interactive – Standard Chartered has handed incumbent dentsu International its global media remit to handle media planning, buying and strategy beating out Omnicom Media Group. R3 handled the pitch and the contract is a five-year-long one. Dentsu has been working with Standard Chartered since 2017. Emma Sheller, global head of brand strategy and consumer, private and business banking marketing at Standard Chartered said dentsu came to the table with a deep knowledge of Standard Chartered business, its commitments and how to better drive growth from the media with an “impressive service model and a team” aligned to that value set.
Meanwhile, ShuFen Goh, co-founder and principal of R3, told MARKETING-INTERACTIVE that Standard Chartered has been a great partner for R3 in ensuring a global review of this scale of complexity was run effectively and reasonably within an impressive five months with a great outcome. “We want to thank all agencies who have made this a smooth and efficient process for all,” she added.
