In the latest wave of R3’s EnSpire research, it was Coca-Cola’s loveable Chinese New Year campaign than led more than 200 others in terms of awareness, engagement and involvement through the first quarter of 2016. A reprise of the 2015 work, the campaign narrowly pushed past Pepsi’s CNY effort for overall impact. In forth place this month was a new campaign from L’Oreal Paris featuring models Fan Bing Bing and Li Bing Bing, which was the highest performing cosmetics spot this year. Finally, Dior’s Fashion Week online blitz saw it leading all other luxury brands with strong engagement and involvement.
To see the full results of the top 50 brands in China, click here.
