80% of publicly reported CMO appointments in the first half of 2019 were external hires, according to a recent executive recruitment report.
Speaking to Marketing:
“…R3 founder Shufen Goh said a lot of her marketing transformation work at the global consultancy is led by CMOs with an agenda to evolve or even disrupt themselves. “External hires can bring a fresh and less biased approach, but the only caution is ability to rally rest of organisation behind the change. That requires vision and leadership – traits that are hard to find,” she said.”
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