Jun 2023 – R3’s private marketing roundtable in Jakarta saw senior marketing leaders from ABC President, Danone, GarudaFood, Kenvue, L’Oréal, Mitra Adiperkasa, Mayora, Samsung and Telkomsel come together to discuss social media and Key Opinion Leader (KOL) partnerships. They shared their experiences on leveraging social platforms, navigating KOL partnerships, and ensuring accountability while working with KOLs.
Selecting the right KOL partnership has become extremely important because it greatly influences brand visibility. Brands are discovering that genuine content, brand affinity, and a clear purpose are essential for successful KOL collaborations. However, pricing inconsistencies and fluctuating rate cards have made it challenging for brands to thoroughly evaluate these partnerships.
The current lack of transparency in the industry proves a huge hindrance for brands wanting to increase KOL investment. With an ever-evolving nature and constantly changing goalposts, accountability and transparency must remain high on the agenda for brands.
Working Together
Our consultants and strategists help marketing and procurement teams matrix their digital strategy around social media and e-commerce. This includes delivering insights into current working processes, organizational structure, and KOL and influencer measurement frameworks.
If you’re looking for a comprehensive report and would like to get in touch with our team, please contact us.
