AI can be considered a double-edged sword for marketers and agencies, presenting both opportunities and challenges. While AI can enhance efficiency and effectiveness in certain aspects of advertising, it also poses certain risks that need to be carefully addressed.

This R3 guide on AI in Creative and Production explores:

AI, Creative Teams & The Value of Talent

  • Artificial intelligence and its impact on the broader marketing skills universe
    • AI maturity and its correlation with in-house talent
    • How to manage new creators who use generative AI

Applications of Generative AI

  • Areas across creative marketing and production that use generative AI
  • Some mainstream and holding company platforms and tools that use AI

Generative AI Best Practice

  • Questions marketers need to ask themselves before exploring the use of generative AI in creative and production processes
  • Best practices and case studies