Sponsorship Compensation Models
8 April, 2025
Sponsorship compensation models are evolving, and marketers can maximize their ROI by adopting a strategic, data-driven approach. This guide provides insights into the latest ...
Location: Global
2025 Global Agency Family Tree
17 February, 2025
R3’s annual Global Agency Family Tree offers a snapshot of the global agency ecosystem. It features major holding companies, networks, consultancies, and independent agencies. ...
Retail Media Networks: Truths Behind Pricing & Programmatic Extensions
14 February, 2025
Marketers can harness the full potential of retail media networks by adopting a strategic approach. Retail media networks present a compelling opportunity for marketers, ...
R3VIEW – Q4 2024
14 January, 2025
2024 has been a year of transformation, with Q4 in particular seeing many organizations refine their operations, restructure their portfolios, and adapt to a ...
R3 Takes Majority Investment from Apiary Capital, Now A MediaSense Company
12 November, 2024
12 November 2024 – Independent global media advisor MediaSense, has acquired R3, the creative and media advisory specialists, significantly expanding its global footprint in North ...
Upfront Negotiations for Financial Decision-Makers – An R3 Guide
4 November, 2024
Much of the television media business is secured during the annual upfronts season, when advertisers commit to a specific level of spending with a ...
Ensure The Success of Gen AI Integration With Contract Reviews
2 November, 2024
The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create and collaborate. With this shift ...
The “Opt-In” Media Inventory Trap – An R3 Guide
25 October, 2024
The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media spend – but at what ...
Driving Transparency in Influencer Agency Partnerships
18 October, 2024
Cracking the Influencer Marketing Code In today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach and credibility. However, managing influencer ...
R3VIEW – Q3 2024
7 October, 2024
Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios and restructuring to meet the ...
2025 Pharma Agency Family Tree
1 October, 2024
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features major holding companies, consultancies, and ...
Social Commerce – FAQs and Best Practice Guide
13 September, 2024
With the rise of social commerce, marketers are further integrating social engagement with sales to close the conversion gap. Staying at the forefront of ...
Influencer Management & Agency Partnerships – FAQs and Best Practice Guide
13 September, 2024
In today’s fast-evolving influencer marketing landscape, success relies on more than just selecting the right influencers; it requires a well rounded approach to engagement, ...
Effective Media Cost Savings Measurement
11 September, 2024
Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial that marketers navigate the review ...
R3 Appoints Jane Lacher to Lead Media Consulting
6 September, 2024
R3 has appointed Jane Lacher to lead its Media Consulting practice, based in their New York office.
Small Sips, Big Wins: How Alcohol Brands Are Winning At Sport Sponsorships
21 August, 2024
Alcohol brands are innovating in face of category-specific challenges in sport sponsorship. High-profile sporting events offer a unique opportunity for alcohol brands. Sports draw ...
Leveraging Your Influencer Mix
12 August, 2024
Understanding influencer types is vital for marketers as it allows for strategic campaign planning. Influencers come in various sizes and specialties, each offering distinct ...
Media Performance Audits for Decision-Making
12 August, 2024
While sometimes considered a box-ticking exercise imposed on marketing teams by their compliance department, savvy marketers approach media performance audits as an opportunity to ...
No longer ‘Just Doing It’: Can Nike recapture its magic?
5 August, 2024
Nike sneakers are known for their uniqueness, which has led to constant changes and the development of a wider range of products. They struck ...
Cannes Lions 2024 – CMO Summary Report
15 July, 2024
Cannes Lions 2024 marked a moment in the evolution of marketing and advertising, with Generative AI making its presence felt in the Palais and ...
