The Path to CPG Performance 2024
19 April, 2024
Leading global CPG brands are reviewing their strategic priorities as top-line growth continues to slow down, from 2023. R3’s The Path to CPG Performance ...
Location: Global
R3 Appoints Ishan Chatterjee to Lead Global Growth from EMEA
11 March, 2024
March 2024 – Independent global marketing consultancy R3 has appointed VML veteran Ishan Chatterjee as Vice President, Global Growth to support the company’s expansion ...
2024 Global Agency Family Tree
12 February, 2024
R3’s Global Agency Family Tree is a snapshot of the world’s marketing agency ecosystem. It includes leading holding companies, consultancies, and independent agencies. This ...
An 8.4% Increase in Creative Investment Throws Light on A Relatively Muted 2023 Global New Business Landscape
10 February, 2024
The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like Pfizer, Uber, and Kimberly-Clark put ...
Marketing Procurement Trends 2024
1 February, 2024
Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly on the realities of finance ...
Integrated and Accelerated: Understanding the Modern Marketing Model
16 October, 2023
The increasing need for global-local solutions reflects the complexity faced by marketers today. Effective integrated marketing organisation and agency models require masterful balancing of ...
Retail Media Networks
15 September, 2023
The relationship between retailers and brands is an interdependent one: brands, particularly CPGs and other manufacturers of physical goods, provide products for retailers to ...
Global Creative Hotshops
12 September, 2023
Boutique creative hotshops, with their nimble structures and specialized expertise, offer marketers unique value propositions. Their agility, customized approach, creative prowess, cost efficiency, collaborative ...
Why Lenovo Consolidates Its Global B2B Creative Account with Wunderman Thompson
11 September, 2023
Lenovo has chosen its B2B global creative agency of record following an eight-month-long competitive pitch handled by R3.
NBL, Global, July 2023
7 September, 2023
R3’s New Business League reports Global agency account wins and losses across creative and media for the month of July 2023. ...
Rethinking Non-Working Media
22 August, 2023
Three reasons why it's time for marketers to move on from the concept of “non-working” media, as shared by R3 Senior Consultant Connie Pincus. The ...
Ad Agencies’ Procurement Tensions Ease as Relationships Improve — Experts Share Best Negotiating Practices
14 August, 2023
While most shops can relate at least one unpleasant encounter with a marketer’s procurement department, the once-palpable tension between the two parties seems to be subsiding. ...
RIP AOR?
13 August, 2023
Creative and media pitches rose 11% globally in 2022, but they brought in 35% less revenue compared to the prior year, according to a report ...
