BMW, Infiniti, Hershey Review Creative
26 September, 2017
Our latest Pitch R3port sheds light on a wave of major global creative reviews spanning several industries. In auto news, BMW recently appointed Serviceplan as the ...
Location: Global
Accenture Tops Global M&A Report, Beating WPP
18 September, 2017
Accenture took the top spot in R3's global M&A League Report for August, a first for the consultancy since the monthly reviews started being released four ...
WPP Pushes Back Against Media Agency Commoditization With New Global Network ‘Wavemaker’
12 September, 2017
MEC/Maxus merger gets a name The new entity will be the fourth network within GroupM. WPP WPP moved into the next stage of its global ...
Amazon, Auto in Review
26 August, 2017
This month, retail giant Amazon put their global media account in review, while Swiss luxury company Richemont awarded their global media business to Mediacom. There are several automotive ...
FMCG Giants Positive On Japan Despite Global Caution
24 August, 2017
Is the market insulated from international challenges? The world has become accustomed to bashing Japan’s economic performance, but there is once again cause for optimism. ...
Albert™ Partners with Marketing Consultancy R3 to Deliver Best-in-Class AI Capabilities to World’s Leading Brands
24 August, 2017
Award-Winning AI Marketing Platform Teams up with Digital Transformation Consultancy to Deliver Autonomous Marketing Technology to Brands in the US, Asia, EMEA, and LATAM New ...
The Creative Well Dries Up as Agencies Compete for Fewer New Business Opportunities in 2017
24 August, 2017
R3 report sees new revenue drop by 18% As the media agency business heats up, creative shops are largely in stasis. Getty Images This week, ...
Marketers To Take Back Control Of Their Media Spend
20 August, 2017
In the past 12 months, global multinational companies have been looking to respond to concerns that they have lost control of media activity. This extends ...
R3: Dentsu, WPP and Accenture are big buyers in July
17 August, 2017
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to ...
I Know What You Did Last Summer
15 August, 2017
by Greg Paull Greg Paull, Principal & Co-Founder Is it already a year since everyone’s inbox exploded with the ANA report on media transparency? You know, ...
Four Major Ways the Agency Model is Changing
18 July, 2017
Finding the right agency model is a seemingly never-ending quest for today’s CMOs who are constantly dealing with changing agency capabilities and an increasingly complex ...
Agency Acquisitions In 2017: Domino’s Pizza 1, Publicis 0
15 July, 2017
Unconventional buyers for digital agencies is perhaps the biggest trend to come out of agency mergers and acquisitions in the first half of this year, ...
Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report
15 July, 2017
R3 list shows clients moving toward project-based work “These are tough times for creative agencies unless they are digital.” Greg Paull, Principal & Co-Founder That’s ...
Dear Agency, How Do I Love Thee? Let Me Count The Ways
8 July, 2017
R3’s Seema Punwani reasons why the parameters to evaluate an ad agency’s performance need a rethink It used to be simpler for marketers to measure their love ...
