“Digital Transformation in the CMO Suite” was the topic of conversation at the NYC CDO Summit on Wednesday, May 2, 2018. The panel, moderated by R3’s Greg Paull, explored how global CMOs are embracing and leading digital change within their companies, and leveraging marketing, sales, and technical talent to migrate to e-commerce and enhance customer engagement.
Panel participants included Ben Jankowski, Group Head of Global Media at Mastercard; Kim Canfield, North American Media Director at Colgate Palmolive; and Michelle Froah, Vice President of Digital Transformation at Samsung Electronics.
