Campaign – French luxury conglomerate Kering Group has kicked off a global agency review, Campaign US has learned. The review, which is in its early stages, spans media planning and buying across all of Kering Group’s brands and markets, with a focus on innovation and digital.
…The review is being led by R3, which was unavailable for comment.
Kering owns luxury brands including Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux and Kering Eyewear.
