Changi Airport Group (CAG) has called for a creative and digital
pitch. Marketing understands that a tender briefing will occur this Wednesday, 16 August 2017, and the pitch will be managed by R3. The incumbent on the account is J. Walter Thompson Singapore.
The appointed agency will be responsible for strategic planning and creative services, as well as offer digital marketing and maintenance services for CAG’s digital assets. R3 could not be reached at the time of writing. A spokesperson for CAG declined to comment on the pitch.
JWT Singapore was re-appointed early last year as CAG’s creative agency for another three years, following a pitch that involved three other agencies. The appointment saw JWT continuing its role in advancing CAG’s communication vision across all parts of the business, including operations, commercial and air hub services.
In May 2015, CAG appointed Havas Media Singapore to handle its media buying duties for a period of two years, with an option to extend for another two. The account is reported to be valued at SG$16 million. The pitch for the account was held in March 2015 and the process was internally managed. The incumbent agency on the account was ZenithOptimedia, which did not pitch for the account.
