Insights
R3’s research, reports and data analysis provide business leaders with the marketing intelligence they need to inform strategic decisions. Explore our library of insights below.
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Upfront Negotiations for Financial Decision-Makers – An R3 Guide
Much of the television media business is secured during the annual upfronts season, when advertisers commit to a specific ...
Ensure The Success of Gen AI Integration With Contract Reviews
The increased adoption of Gen AI in the marketing supply chain is revolutionizing how agencies and brands interact, create ...
The “Opt-In” Media Inventory Trap – An R3 Guide
The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media ...
Driving Transparency in Influencer Agency Partnerships
Cracking the Influencer Marketing Code In today’s dynamic marketing landscape, brands are increasingly turning to influencers to enhance reach ...
R3VIEW – Q3 2024
Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios ...
2025 Pharma Agency Family Tree
R3’s annual Pharma Agency Family Tree offers a snapshot of the agency ecosystem in the pharmaceuticals industry. It features ...
Social Commerce – FAQs and Best Practice Guide
With the rise of social commerce, marketers are further integrating social engagement with sales to close the conversion gap. ...
Influencer Management & Agency Partnerships – FAQs and Best Practice Guide
In today’s fast-evolving influencer marketing landscape, success relies on more than just selecting the right influencers; it requires a ...
Effective Media Cost Savings Measurement
Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial ...
Exploring the Future of Marketing in Bangkok
August 29, Bangkok – At R3's inaugural marketing and procurement roundtable in Thailand, leaders from AB Food & Beverages, ...
Small Sips, Big Wins: How Alcohol Brands Are Winning At Sport Sponsorships
Alcohol brands are innovating in face of category-specific challenges in sport sponsorship. High-profile sporting events offer a unique opportunity ...
Leveraging Your Influencer Mix
Understanding influencer types is vital for marketers as it allows for strategic campaign planning. Influencers come in various sizes ...
