The rise of "opt-in" inventory media buys offered by agencies presents an opportunity for advertisers to reduce their media ...

Q3 2024 has been a period of organizational change, with many organizations streamlining ways of working, reshaping their portfolios ...

With the rise of social commerce, marketers are further integrating social engagement with sales to close the conversion gap. ...

In today’s fast-evolving influencer marketing landscape, success relies on more than just selecting the right influencers; it requires a ...

Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial ...

Alcohol brands are innovating in face of category-specific challenges in sport sponsorship. High-profile sporting events offer a unique opportunity ...

Understanding influencer types is vital for marketers as it allows for strategic campaign planning. Influencers come in various sizes ...

While sometimes considered a box-ticking exercise imposed on marketing teams by their compliance department, savvy marketers approach media performance ...

Cannes Lions 2024 marked a moment in the evolution of marketing and advertising, with Generative AI making its presence ...