Adweek – Ghosting is just part of a larger feedback problem agencies face when dealing with potential clients during a pitch. Agencies want the brands they pitch to be brutally honest in their assessments and often feel misled about where they stood in the review. Consultants and execs say communication is improving and that there are certain topics clients rarely wanted to touch in the past that are now fair game to discuss.
“It’s crucial [for brands] to be transparent and honest with feedback. It’s just much more helpful and also makes you a better client,” said consultancy R3 co-founder Greg Paull, who said he prepares PowerPoints chock-full of feedback for each agency, often leaving them shocked because they are unaccustomed to that level of detail following a pitch.
