Dentsu Aegis Network has been on a roll in the marketing mergers and acquisitions (M&A) in the first quarter of the year leading the table in terms of the total sales value, data compiled by R3 shows. WPP came in the second place in value, but in terms of the number of deals it had the highest numbers so far in Q1 2017.
R3’s data highlights that the trend of cloud companies, consulting firms and publishers being active in the marketing M&A space has carried over from last year, with Accenture in the number four spot. Salesforce also made the list after their USD 56 million acquisition of Sequence, and Time Inc. is at number 11 for their purchase of the mobile DSP, Adelphic.
McCann WorldGroup led the global ranking for the creative agencies with the most number of business wins in Q1 2017 in terms of the revenue. It was followed by WPP (Team WBA) , Ogilvy, Droga5, DDB and Publicis.
Mediacom led the media agencies’ new business league with overall revenue generated from new business valuing up to USD 75.5 million. It was followed by Publicis (Connect), Starcom, Havas Media and Mediavest Spark in the top five.
For Holding Companies, WPP leads the pack at the close of Q1, with 460 wins and the estimated YTD revenue from those wins at USD 190.3 million. Interpublic follows at the second place, with Publicis Groupe rounding out the top three. MDC ends Q1 with only 10 wins, while Omnicom got off to a rocky start, with revenue down across both their creative and media wins.
Source: Digital Market Asia
