See which agencies won (and lost) the new-business game last month.
Among creative and digital agencies through the first four months of 2016, WPP’s Ogilvy moves into first position on the back of its Nationwide US win, along with more business from Unilever in the UK. MullenLowe jumped up one spot to second, picking up new business in the US, Germany and India. The fastest mover this month was FCB, thanks to its global Clorox win, along with Whirlpool in Latin America.
Among global media agencies, the top three remain unchanged, with WPP’s MediaCom winning Pinterest in the UK and Bayer in Japan amongst others. Fastest media movers this month were Havas Media and Vizeum, both picking up additional business in the UK and Latin America.
In the US, VML maintained the top spot, and MDC’s Anomaly moved up to second position with its Campbell’s and BBC wins. The fastest moving US agency this month was Publicis Groupe’s BBH, picking up work from Macy’s and Ray Ban, along with a global alignment of Shangri-la Hotels.
Looking at US media agencies, WPP’s Group M and MediaCom kept the top two positions, with Omnicom’s PHD moving up to third, courtesy of Delta Airlines and Old Navy.
Read all our New Business League reports here.
