Reports
China Media Inflation Trend Report 2017
2 December, 2016
This is the sixth annual edition of the R3 China Media Inflation report covering inflation for Y2016 and inflation forecasts for Y2017 in national ...
Pitch Report
China’s Mobile Leaders Decide
27 November, 2016
This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts ...
China
Olympic Campaigns Continue to Dominate Digital in China
24 November, 2016
The completion of Q3's EnSpire tracking revealed that brands' Olympic advertising efforts are still resonating heavily with Chinese consumers. While Coca-Cola led the overall brand rankings for ...
Reports
R3 and the 4As Malaysia Present: Finding an Agency
16 November, 2016
Marketers such as Unilever, General Electric, and Ford are recognized for maintaining relationships for over seventy years with their agencies. And while almost all ...
Pitch Report
Beauty, Sports Players Decide
27 October, 2016
This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...
Family Tree
R3 Global Family Tree 2016
11 October, 2016
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2015 company reports, open ...
Family Tree
R3 Asia Pacific Family Tree 2016
11 October, 2016
R3's annual Asia Pacific agency family tree estimates revenue based on FY2015 company reports, open source data and R3 research insights. Japanese agencies are ...
Family Tree
R3 China Family Tree 2016
11 October, 2016
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
Pitch Report
Tech Giants, McDonald’s Decide
27 September, 2016
It was mostly good news for Omnicom Group agencies this month, as both AT&T and McDonald’s, two of the US’s top ten marketers, confirmed additional business with the holding ...
China
Dior, Gucci Leading Luxury Brand Awareness In China
24 September, 2016
This month we took a deeper look at the luxury sector in China, tracking the digital performance of the top 10 strongest brands. The category ...
Reports
China Luxury, Beauty and Fashion Insights
29 August, 2016
This report looks at more than 400 KOL’s in China, for the first time, in a highly quantitative way using deep analysis of Mentions, ...
Pitch Report
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
China
Coca-Cola, Disney Lead Digital Engagement in China For Q2
24 August, 2016
In R3's latest wave of EnSpire research, it was Coca-Cola's Olympics campaign that led in terms of awareness, engagement and involvement in Q2 of 2016. The ...
