insights
China PR Agency Scope 2019
20 January, 2019
2019 China PR Scope is the fifth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and ...
Tag: White Papers
insights
Ready Player One: How eSports Will Eat Sports
12 December, 2018
Esports refers to competitive video gaming, where teams or individuals play against each other in games such as EA’s FIFA series or Valve Corporation’s ...
insights
Transparency in the Programmatic Supply Chain
1 October, 2018
The demand for transparency in programmatic has been steadily on the rise for the past several years. In the age of digital transformation, most ...
insights
Winning On Media Metrics 2018
15 April, 2018
Media metrics fall into three interconnected areas: cost, service, and quality. Agencies often argue that ‘you can choose any two out of the three’; ...
insights
Winning at E-Commerce: The CPG Challenge
23 June, 2017
This white paper presents an analysis of the challenges and opportunities facing CPG brands. In the past five years, e-commerce has been the fastest ...
insights
R3 and the 4As Malaysia Present: Finding an Agency
16 November, 2016
Marketers such as Unilever, General Electric, and Ford are recognized for maintaining relationships for over seventy years with their agencies. And while almost all ...
insights
China Luxury, Beauty and Fashion Insights
29 August, 2016
This report looks at more than 400 KOL’s in China, for the first time, in a highly quantitative way using deep analysis of Mentions, ...
insights
R3 Scopen China Agency Scope 2016
23 May, 2016
Our 2016 Survey comprises marketing leaders responsible for: marketing, communications, and advertising in China. Each respondent’s company must be currently working with at least ...
insights
10 Industry-Wide Transformations Impacting E-Commerce in Asia Pacific
3 October, 2015
Asia Pacific is the largest e-commerce region in the world, turning over $567 billion in transactions in 2014. With 60% of the world’s population and ...
insights
China PR Agency Scope 2015
20 July, 2015
China PR Agency Scope 2015 is the third wave in an ongoing study to garner a deeper understanding of the motivations and processes of ...
insights
Winning at China Media Inflation 2013
4 December, 2014
How do you better measure value in China - world’s most complex market? This white paper covers media inflation forecasts for 2013 in all ...
insights
Winning at Online Video in China
28 March, 2014
This white paper on digital video is designed to give marketers and their agencies some insight into: Who are the key stakeholders in the ...
insights
Winning On Media Metrics 2013
15 August, 2013
We produced our first Media Metrics White Paper in 2013 aimed at helping marketers define and capture the most effective media measurements for ensuring ...
insights
Agency Scope Executive Summary 2012
13 June, 2013
This 2012 agency scope is a summary of key client-agency trends in China. Agency relationships in China are still among the shortest in the ...
