How do you better measure value in China – world’s most complex market? This white paper covers media inflation forecasts for 2013 in all key media, both nationally and locally. This is R3’s fourth year reporting China’s media inflation since 2010. Because we do not rely on any one single data source, we believe that these forecasts give the most objective and independent view in the marketplace of media inflation.
This white paper will give marketers and their agencies some insight into:
What are the chief factors influencing media inflation in China?
How can China’s marketers effectively manage their media mix to generate greater returns?
What are the trends and areas of growth in China’s media market?
To prepare this report, we consulted multiple leading marketers and media agencies – we are grateful for their participation.