China PR Agency Scope 2015 is the third wave in an ongoing study to garner a deeper understanding of the motivations and processes of Public Relations in China. The data is compiled through a series of interviews with senior marketers who are the decision makers at some of the largest companies in China. This study is a tool for taking action, providing an analysis of trends in the ever-changing world of PR agency-client relationships, as well as delivering a deeper understanding of agency perception amongst both current and prospective clients.
We want to thank the participants for committing their time to making this the most ambitious and comprehensive public relations study we’ve ever produced. We believe that reports such as these help to bolster the transparency and professionalism of marketing and public relations in China, and we aim to continue to be global experts in improving marketing efficiency and effectiveness through ongoing studies such as this one.