John Seifert’s Big Bet On The Future Of Marketing Communications
20 February, 2017
The Ogilvy CEO tells us why his bold transformation plan is required to stop the $2bn agency "dumbing down" its offer and confusing clients. Can ...
Location: Global
Media Pitches in 2016 Rise Sharply Amid Transparency Crisis, Report Finds
3 February, 2017
The number of media and creative agency pitches climbed sharply in 2016 in a further sign that marketers are shopping around more than ever for ...
PHD and BBDO Top Agencies For Global New Business Wins in 2016
31 January, 2017
Marketing tech firm R3 has released its annual data on global agency new business wins for 2016 with PHD (media) and BBDO (creative) proving to ...
Why The Rise of Consultants May Not Mean The Death of Traditional Agencies
31 January, 2017
Over the past couple of years global consultancy firms around the world have been actively acquiring creative agencies. According to R3, 2016 was a year ...
Omnicom Dominates New-Business Wins in 2016, Adding 6.5% in Revenue
29 January, 2017
BBDO ended the year in first place globally, and tied with sister agency DDB for the top spot in the US, according to R3. In ...
Auto Leaders Review
26 January, 2017
Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that ...
Consulting Firms, Cloud Companies, and Publishers Bought More Marketing Startups in 2016 Than The Major Ad Agencies
19 January, 2017
Of the 398 marketing startup acquisitions in 2016 only 22% were made by the six major advertising groups, who had to fight it out with consulting ...
Study: WPP And Dentsu Top List of Agencies To Acquire New Businesses In 2016
19 January, 2017
A study by global consulting firm R3 has revealed which media agencies have made the most acquisitions in the past 12 months with Dentsu leading the way ...
Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016
18 January, 2017
Credit: PeopleImages/iStock Publishers acquiring agencies was perhaps the biggest trend to come out of 2016, according to global marketing consultancy R3's annual M&A report, which specifically ...
Survival Guide 2017: How Agencies Can Rebuild Credibility
10 January, 2017
For agencies, 2017 will be about rebuilding their industry's reputation with marketers. "With every passing year, there is less and less trust between advertisers and ...
Outlook 2017: Experts and Leaders Predict
4 January, 2017
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI? When asked to reflect on 2016, there’s just no getting ...
Auto Leaders Make Change
27 December, 2016
This month in our Pitch Report, three auto leaders are relooking at their media agency partners. Toyota Europe made the surprise announcement of moving their ...
Braving Today’s Disruptive World of Marketing
14 December, 2016
Sometimes, there's no choice but to adapt to a new reality. R3's Erin Singleton offers three pieces of advice for companies at crossroads. We are living ...
What Industry Insiders Are Saying About the DOJ Production Probe
9 December, 2016
The Justice Department's investigation into whether advertising agencies have been unfairly directing production business to their in-house departments over independent shops paints another shade of ...
CMO.com’s Top 10 Marketing Trends For 2017
6 December, 2016
With the U.S. election finally in the rear-view mirror, the marketing community can get back to normal, or at least to debating what is normal ...
