Campaign – CFA Institute, a global organisation providing financial education to investment professionals, has appointed MSQ, owner of The Gate, Walk-In Media and MBAstack, to handle its global marketing account.
The marketing group will be responsible for developing a new integrated global marketing strategy, which will span across advertising, media, demand generation, customer experience and analytics.
The appointment was made following a competitive pitch in Q3 2021, overseen by R3, involving a number of global agencies.
