Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media, Campaign understands. Dentsu participated in the pitch as an integrated service solutions team under the Dentsu brand, having recently completed a restructure that brings all of the former Dentsu Aegis Network brands under one umbrella.
R3 was the pitch consultant on the account.
Read the full article at Campaign Asia
