AdAge – Lenovo has chosen Wunderman Thompson as its B2B global creative agency of record following an eight-month-long competitive pitch. The review was handled by R3.
Emily Ketchen, VP and chief marketing officer of Lenovo’s Intelligent Devices Group and International Markets, declined to comment on how many agencies previously serviced the company’s business-to-business account but confirmed this move marks a consolidation for the PC giant. Lenovo is “driving towards a more unified and efficient agency model,” Ketchen said.
