Client Objectives
New Balance had been with the same creative agency for 10 years. The relationship was global in scope but not truly integrated across all markets. The company wanted to find a partner that understood the sports category, had global reach, and rich experience in retail and e-commerce marketing.
Results
R3 helped New Balance appoint a digital agency to develop a global creative branding platform that has energized the organization and laid the groundwork for a future-fit approach.
R3 PROCESS
Assessment – Conducted stakeholder interviews across the entire organization to determine the unique challenges facing New Balance’s marketing team across different markets.
Methodology – Informed by R3’s assessment, a non-traditional approach to agency review was designed to meet client needs.
Evaluation – R3 revisited New Balance’s global agency model to redefine the role of their global strategic brand partner.
