Client Objectives
Pfizer was undergoing a global transformation and wanted an external perspective on their Go-to-Market model as it related to communications moving forward. The pharma company wanted to show key stakeholders that its marketing was handled efficiently and effectively, and that process for transparency was in place with all its agency partners.
Results
Pfizer now has a new level of clarity on the way forward, particularly as it relates to collaboration, communication, and the digital journey.
R3 PROCESS
Assessment – R3 conducted stakeholder interviews across global teams and in the US, Europe, LATAM, and Asia to understand the issues.
Benchmarking – Benchmarked Pfizer’s approach and fees (media, agency fees, events, digital, content) against Best-in-Class FMCG and pharma companies.
Audit – Audit leadership for Pfizer’s advertising, digital, and media agencies.
