In the final EnSpire index ranking of 2016, beauty brand Olay was the front runner with Chinese consumers in terms of awareness, involvement and engagement in the digital advertising space, followed closely by BMW and Mercedes Benz. When broken down by campaigns in Q4, Olay’s “The Secret of Beauty” came in second to Master Kong’s Jasmine Tea campaign. Chocolate brands also had a strong showing in the top campaigns list, with M&Ms and Kinder both in the top ten.
The top 10 also includes campaigns from BMW, Estee Lauder, Disney, and Huawei, among others.
To see the full results of the top 50 brands in China, click here.
