Digiday – Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work rather than the agency’s record pitches. Agencies, meanwhile, are tossing their hats in the ring for smaller business than usual and according to agency executives and pitch consultants, they usually don’t go after sunny hours for project work. Some stores have tapped their more experienced or well-known creatives to sit or pitch pitches where they are typically more junior creatives or performers.
“Pitches are down 39% this year compared to last year,” said Greg Paul, co-founder and principal of search consultancy R3. “You have a very nervous bunch of CMOs who are probably pushing things back to make changes in the second half of the year. There have also been more project-based pitches on bigger global pitches.”
