Pitch Report
Tech Leaders Make Moves
26 May, 2017
In this month’s Pitch Report, Cisco moves its business from long standing partner Goodby Silverstein to Ogilvy, following a creative review. Also this month, ...
China
CNY Campaigns Resonate With Chinese Consumers in Q1
24 May, 2017
The completion of Q1's EnSpire tracking revealed that brands' Chinese New Year advertising efforts are still resonating heavily with Chinese consumers. While Adidas led the overall ...
Pitch Report
Digital Leading More Reviews
26 April, 2017
This month saw an increase in Digital reviews with Guinness appointing R/GA globally out of London, Miele reviewing Digital for the US and FAW-Audi-VW ...
China
FMCG Digital Ad Awareness Is Falling in China
24 April, 2017
Every quarter in 2016 saw digital ad awareness for FMCG brands in China on the decline -- a revelation that comes amid global reports that ...
Reports
China PR Agency Scope 2017
30 March, 2017
China PR Agency Scope 2017 is the fourth wave in an ongoing study to gain a deeper understanding of the motivations and processes for ...
Pitch Report
Auto Giants in Review
26 March, 2017
This month, British based Jaguar Land Rover called a global media review, at a similar moment for a report in the London Times, linking their ...
Pitch Report
P&G, Merck Pull Trigger on Media
26 February, 2017
In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...
China
Beauty, Auto Brands Leading Digital in China
24 February, 2017
In the final EnSpire index ranking of 2016, beauty brand Olay was the front runner with Chinese consumers in terms of awareness, involvement and engagement ...
Pitch Report
Auto Leaders Review
26 January, 2017
Our first Pitch Report of 2017 sees big changes for several auto leaders. Fiat Chrysler split with their six-year partner, Wieden+Kennedy, a relationship that ...