Reports
Millennial Mothers in A Changed World
15 November, 2021
The pandemic has challenged Millennial mothers in Asia with an unprecedented number of pressures and demands. A majority are juggling home life with professional careers, ...
Reports
Leveraging China’s Network Effect in Automotive Marketing
28 October, 2021
China’s automotive market is recovering, but not without bumps in the road. Chip shortages have slowed the pace of manufacturing, and many see the ...
Reports
Diversity: From Agency to Ads
20 October, 2021
Diversity and inclusion have a very different take in Southeast Asia. The region consists of multiple countries in varying stages of economic and social ...
Reports
Privacy, Personalization & The Search for An Identity Solution
18 October, 2021
The pandemic has spotlighted issues around consumer privacy and the need for social media platforms to collect data so companies can deliver greater personalization in ...
Pitch Report
AB InBev, Liberty Mutual, Santander & Lloyds Banking Group Put Accounts in Review
12 October, 2021
PITCH R3PORT (12 OCTOBER 2021) – There’s no slowing down when it comes to media accounts up for review even as we go into Q4 ...
Reports
DTC & The Cost of Customer Acquisition
8 October, 2021
The Direct-to-Consumer (DTC) model has been the darling of product innovators and familiar household brands looking to supplement (if not circumvent) traditional brick-and-mortar retail. ...
Reports
CRM & The Importance of Private Traffic
8 October, 2021
While China has been steps ahead in many areas of marketing (i.e., social, mobile, O2O, payments), Customer Relationship Management (CRM) and the use of ...
Reports
Building QSR Loyalty in An Aggregator Economy
2 October, 2021
No QSR brand wants to be faced with the equivalent of the ‘Amazon Problem’ where retailers become reliant on a third-party infrastructure to power ...
Reports
Digital Asset Management: Maintaining the Value & Integrity of Your DAMS
28 September, 2021
Brands are generating more digital content and creative output in response to the digital transformation initiatives that have gained traction during the pandemic. With ...
Reports
Are You Sitting On Undervalued Media?
14 September, 2021
Marketers are often comfortable with audits of their paid media and justifiably so. Paid media often represents the largest marketing expenditure – if not ...
Pitch Report
Pfizer, Amerisave and H&R Block Award Creative Accounts
23 August, 2021
PITCH R3PORT (23 August 2021) - Kering and Farfetch search for Global Media partners as digital, social, and e-commerce shapes the luxury category. Changes ...
Reports
O2O Indonesia: Bridging Trust Gaps and Driving Conversion
23 August, 2021
Implementing an O2O strategy means more than having an online and offline presence. It requires an integrated multi-channel marketing approach that leverages the benefits ...
Reports
Social Commerce: Turning TikTok & Instagram Moments Into Sales Gold
12 August, 2021
Integrating e-commerce with social media has proved a powerful revenue generator for both niche and mainstream brands. This synergy is expected to grow as ...
Relationships
Will Agencies Sustain Momentum in H2?
5 August, 2021
R3LATIONSHIPS (5 August 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and the increasing cost of influencer ...
Pitch Report
Adobe, Pizza Hut & RedBull Award Creative & Media Accounts
20 July, 2021
PITCH R3PORT (20 JULY 2021) - Increased mobility sees transport, insurance, beverage, and tourism brands put accounts into review across the US and Europe. ...
Reports
Improving Marketing Supplier Diversity Programs
9 July, 2021
Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages of developing more sustainable and ...
