A Wave of Global Creative Reviews is Underway
25 June, 2018
This month, a wave of global creative accounts are under review. Automotive brands are leading the trend, with Ford - one of WPPs biggest accounts - ...
Location: Global
GSK, Microsoft Review Global Media
25 June, 2018
There is a fresh wave of global media reviews sweeping across several categories this month, with brands like GSK, Microsoft, P&G Haircare and even the UK Government looking at their ...
The 25 Most Innovative CMOs In The World In 2018 (Part 1 of 2)
19 June, 2018
Today, chief marketing officers play a far more active role in the C-suite than ever before. They don business hats in the boardroom, chart out ...
The 25 Most Innovative CMOs In The World In 2018 (Part 2 of 2)
19 June, 2018
14. Marc Mathieu, Chief Marketing Officer, Samsung Electronics America After shepherding Samsung through one of the worst branding disasters and recalls in recent history, Mathieu ...
New R3 Figures Show Consultancies Heading Marketing M&A
15 June, 2018
They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing consultancy R3 shows just that ...
The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull
9 May, 2018
Digital transformation is the topic on everyone’s lips in marketing circles these days. What it is, how it manifests and, most important, what the CMO’s ...
One on One: Greg Paull on the Global CMO
8 May, 2018
Greg Paull is principal and co-founder of R3 Worldwide, a global consultancy focused on the effectiveness and efficiency of marketers. Together with fellow principal and co-founder, Shufen ...
“The Global CMO” – An Interview with Greg Paull
7 May, 2018
As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more ...
Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World
1 May, 2018
18 leading global CMOs identify the challenges of marketing in today's digital space and outline the actions to overcome them. The global CMOs of 18 ...
Why Agencies Should Embrace Zero-Based Budgeting
26 April, 2018
Today’s column is written by Greg Paull, founder and principal at R3 Worldwide. Zero-based budgeting is one of the most radical approaches to cost-reduction, yet it has ...
Auto Leaders Review Creative
25 April, 2018
This month in reviews, auto brands including BMW, Honda and Next EV Auto are reviewing their creative accounts. In the US, BMW recently handed their creative ...
Could WPP Sell Its PR Firms? M&A Specialists Weigh In
24 April, 2018
At least one analyst believes that WPP's PR operations are ripe for acquisition, after the exit of Martin Sorrell triggered suggestions the holding group might ...
Speed Of Change Is Biggest Challenge For CMOs
20 April, 2018
The global CMOs of 18 leading brands have identified the speed of change in the digital space as one of the biggest challenges they face ...
Will Martin Sorrell’s Successor Be A Media Mogul Or Financial Outsider?
19 April, 2018
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry. Sorrell, 73, is the advertising giant’s founding CEO and the only person to hold the title ...
Winning On Media Metrics 2018
15 April, 2018
Media metrics fall into three interconnected areas: cost, service, and quality. Agencies often argue that ‘you can choose any two out of the three’; ...
Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price
12 April, 2018
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including ...
