Greg Paull is principal and co-founder of R3 Worldwide, a global consultancy focused on the effectiveness and efficiency of marketers. Together with fellow principal and co-founder, Shufen Goh, he’s just released a book, The Global CMO — “a labor of love” — which analyzes the challenges and experiences of CMOs at a remarkable list of multi-national enterprises. The CMOs interviewed for the book include incumbents at brands like Coca-Cola, Citi, Shell, Tim Horton’s, Lenovo, Mattel, Samsung, Colgate-Palmolive, and many more — some of them R3 clients.
In this podcast, Paull describes the common issues and challenges facing global CMOs, and the changing role of the CMO generally.
To listen to the Podcast episode, please click here.
Source: dmnews
