JC Penney Moves Account To Badger & Winters From McGarryBowen
10 January, 2018
JC Penney is celebrating the new year with a new agency. The Plano, Texas-based department store recently parted ways with McGarryBowen, its agency of record since ...
Location: Global
2017: The Year The Holding Companies Fell To Earth
1 January, 2018
The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no ...
Media Pitch Blues: Is It Worth The Cost In Time And Talent?
26 December, 2017
One week this year, a major media agency gave four pitch presentations to marketers and completed two RFPs over one five-day period. "That's just absurd," ...
T-Mobile, Starbucks and Ulta Move
26 December, 2017
This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand ...
Five Crucial Components to a Successful Influencer Marketing Strategy
22 December, 2017
Influencer marketing is not a new concept. Brands have sought to harness the influence of others - from celebrities to politicians - since the onset of ...
Why 2018 Could Be the Year a Major Agency Holding Company Gets an Acquisition Offer
21 December, 2017
R3 predicts more media reviews and greater focus on transparency According to the latest new business league report from international consultancy R3, the ad industry ...
Samsung Services, A Suite Of Apps And Tools, Names Beyond Global AOR
27 November, 2017
Samsung Services, a suite of digital tools that includes a variety of Samsung efficiency apps such as Payment, Bixby and Health, has brought on Beyond as its new ...
Amazon, AB InBev Decide
26 November, 2017
In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands ...
Airbnb vs The Hotel Industry: Can The Disrupted Become The Disruptor?
24 November, 2017
When I first explained the concept of Airbnb to my mother, her reaction was “Why would you stay in a stranger’s house?” A friend gasped ...
Global New Business: WPP The Top Holding Company For 2017, BBDO Best Creative & Vizeum Takes Media
7 November, 2017
Tech marketing firm R3 has unveiled its global agency new business wins for the first nine months of 2017 and it shows WPP to be ...
R3 Global Family Tree 2017
11 October, 2017
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2016 company reports, open ...
Unequal Pay Settlement Rocks ‘ Fearless Girl.’ Will She Emerge Unscathed?
11 October, 2017
Fearless Girl. Credit: McCann New York/State Street Global Advisors The tables have turned on Fearless Girl. The bronze statue that captured America's attention and a ...
