R3 Global Family Tree 2015
12 October, 2015
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2014 company reports, open ...
Location: Global
Who Is Winning the Mediapalooza?
8 October, 2015
R3's Greg Paull explores the reasons behind the unprecedented number of media reviews in progress—and tallies the results thus far. Greg Paull, Principal and Co-founder ...
Inside the Hidden Costs of Programmatic
18 September, 2015
Everyone Thought Automation Would Save Money, but Does It Really? There are many players to take pieces of the pie during marketers' programmatic campaigns. Credit: ...
Creative vs Media Agencies: Who’s Got the Talent?
10 September, 2015
In a conversation I recently had with a CEO of a media agency, we were discussing the difficulties of finding good local talent. Forget top ...
P&G’s Brand Exits Are Another Headache for Madison Avenue
13 July, 2015
Procter & Gamble Co. just agreed to sell a hefty chunk of its beauty brands to Coty Inc. This latest move in a series of divestitures helps ...
Are CFOs and CMOs Able to Effectively Handle Role Reversals?
6 July, 2015
From where we sit, the roles of CMOs and CFOs are overlapping now more than ever before. Twitter recently announced moving the marketing department under control ...
Are Global Media Reviews Really About Transparency?
2 July, 2015
The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and ...
Unprecedented Wave of Media Reviews is Partly Driven by Rebate Debate
1 July, 2015
Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete When one of the biggest media agencies in the world pulls out of the ...
R3 Global Family Tree 2014
12 October, 2014
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2013 company reports, open ...
Winning at Agency Relationships
23 April, 2014
Recent trends in the marketing sector suggests that the careful consideration and execution of a formal review process is more important than ever if ...
Winning at Agency Reviews
15 April, 2014
This white paper is designed to give marketers and their agencies some insight into important questions related to how to conduct the agency review ...
R3 Global Family Tree 2013
12 October, 2013
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2012 company reports, open ...
Winning On Media Metrics 2013
15 August, 2013
We produced our first Media Metrics White Paper in 2013 aimed at helping marketers define and capture the most effective media measurements for ensuring ...
