Barilla, Levi’s & LG TVs Award Global Creative Accounts
30 April, 2021
PITCH R3PORT (9 - 29 April 2021) - Barilla awards Publicis Italy global creative duties, while Wieden & Kennedy win a selection of food ...
Location: Global
The Future of Marketing Lies in Content, Commerce and Entertainment
19 April, 2021
This article was written by Greg Paull, Co-founder & Principal at R3. It was first published by Campaign. In a recent conversation with Mastercard ...
Primer to Sustainability Agencies
15 April, 2021
Sustainability agencies are specialists in communicating issues related to sustainability because they have principles of sustainable business embedded in their organizations. It is in ...
Can Clubhouse Be a Viable Marketing Channel?
13 April, 2021
This article was originally written by Greg Paull, Co-founder & Principal at R3, for the ANA. With excitement building around Clubhouse, marketers are starting ...
Facebook Puts Creative & Media Accounts Into Review
8 April, 2021
Facebook puts its creative and media accounts in review, and awards Johannes Leonardo creative duties for Instagram. Stagwell Group agencies win Atlantic Broadband and ...
Trip.com & Dubai Department of Tourism Award Creative Accounts
29 March, 2021
This period was an active one for creative reviews with Absolut Vodka appointing Ogilvy, Dubai Tourism assigning global work to Wunderman Thompson, and Trip.com ...
Helping Coca-Cola Become More Integrated
20 March, 2021
Client Objectives Coca-Cola wanted to optimize their investments as long-standing corporate sponsors of the Olympics and World Cup. They wanted to develop a competitive ...
Helping Samsung Establish a Future-Fit Tech Stack Solution
19 March, 2021
Client Objectives Samsung wanted to realize greater effectiveness and efficiency through its digital operations and ensure its tech stack met industry gold standards. ...
Helping Mondelez Create a Deliverable-Based Model That Reflects Digital Trends
18 March, 2021
Client ObjectivesMondelēz completed a global creative agency review that resulted in the consolidation of its agencies into two main holding groups and a handful of ...
Helping Google Map Syndicated And Proprietary Agency Systems & Tools
17 March, 2021
Client Challenge Google wanted to compare and contrast the representation of TV versus online video in agency systems and tools across all functions ...
Helping Novartis Ensure a Best-in-Class Global Creative Agency Model
16 March, 2021
Client ObjectivesNovartis had more than 4,000 agency vendors. In-house production capabilities had been set up but were under-utilized with less than 1% of the ...
Helping GSK Apply Consistent Fee Management
14 March, 2021
Client Objectives GSK was experiencing inconsistent fee management across brands while working with multiple agencies. The company wanted to increase consistency in agency ...
Helping Samsung Measure Agency Performance Globally
13 March, 2021
Client Objectives Samsung managed more than 250 agency relationships across their key agencies in 65 countries but had no common currency to measure them. ...
Driving CPG Growth Post COVID
11 March, 2021
Consumer packaged goods (CPG) companies have experienced dynamic change, with U.S. spend in this market increasing 19% during the pandemic and remaining elevated as a ...
For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator
11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
Supporting Pfizer’s Global Transformation
11 March, 2021
Client Objectives Pfizer was undergoing a global transformation and wanted an external perspective on their Go-to-Market model as it related to communications moving forward. ...
Helping Hill’s Optimize Their Marketing Team for e-Commerce
9 March, 2021
Client Objectives Hill’s Pet Nutrition needed a future-fit organizational structure to excel in e-commerce. They wanted insights into the internal organizational structure of ...
Helping Visa Measure Their Media Globally
6 March, 2021
Client Objectives Visa works across 60+ countries and needed to make sure their media dollars were wisely invested. The company wanted to establish long-term, ...
