Client Objectives
Hill’s Pet Nutrition needed a future-fit organizational structure to excel in e-commerce. They wanted insights into the internal organizational structure of competitors, similar, and best-in-class brands needed for driving e-commerce excellence, and a point of view on how the company could craft a future-fit organizational structure.
Results
R3 provided Hill’s with a clear roadmap for developing an e-commerce ready organizational structure based on core business priorities, like partner-led growth hacking and developing tech-enabled D2C capabilities.
R3 PROCESS
Assessment – R3 conducted an overview of the current organizational structure of Hill’s marketing team, and performed needs analysis interviews with Hill’s stakeholders.
Expert Interviews – Interviews with e-commerce industry experts and best-in-class brands.
Insights – Brand organizational design and structure research.
