Client Objectives
Hill’s Pet Nutrition needed a future-fit organizational structure to excel in e-commerce. They wanted insights into the internal organizational structure of competitors, similar, and best-in-class brands needed for driving e-commerce excellence, and a point of view on how the company could craft a future-fit organizational structure.

Results
R3 provided Hill’s with a clear roadmap for developing an e-commerce ready organizational structure based on core business priorities, like partner-led growth hacking and developing tech-enabled D2C capabilities.

R3 PROCESS

Assessment – R3 conducted an overview of the current organizational structure of Hill’s marketing team, and performed needs analysis interviews with Hill’s stakeholders.

Expert Interviews – Interviews with e-commerce industry experts and best-in-class brands.

Insights – Brand organizational design and structure research.

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