Background

Samsung’s question was, “How do we assess the efficacy of our global marketing technology solutions to effectively execute, measure and optimize our marketing activities?”

Approach

R3 created a customized evaluation framework – prioritizing 8 key functional areas – while also identifying opportunities for savings through global rate card negotiations and ways toimprove transparency.

Result

Through this process, R3 helped Samsung establish a future fit solution and an ongoing roadmap to realize greater effectiveness and efficiency from their Adtech stack.