Client Objectives
Mondelēz completed a global creative agency review that resulted in the consolidation of its agencies into two main holding groups and a handful of specialist agencies. The company wanted to ensure that menu rates were up to date, helping them maintain a healthy, productive relationship with its agencies.
Results
R3 designed clear deliverables across teams and business units, and helped Mondelez set new benchmarks for 55 markets.
R3 PROCESS
Assessment – R3 gained insights into the client-agency relationships using its proprietary Discovery Tool and derived with an action plan.
Analysis – Year-on-year fee benchmarking and analysis for over 3,000 deliverables across 55 markets.
Menu Development – Present a future-fit deliverable-based menu that covers different complexities and deliverables within the creative and production process.
On-boarding – Global training and orientation to all brands and agencies.
