R3 Partner, Seema Punwani, attended the CMO Innovation Summit in Singapore on May 24 to moderate the CMO Strategy Panel: Serve Customers, Excel in Business- Digital Leaders’ Roadmap. The panel featured senior leaders from Microsoft, IBM and Mastercard, and focused on data and digital transformaion. They fleshed out three ways to future-proof an organiztion, including keeping an eye on customers (aided by technology), relying on agency partners to learn the latest developments, and expanding your professional networks and keeping a curious mind.
Later on in the day, Seema also sat on the panel titled, “Omnichannel Content Creation and Distribution.” The panel was moderated by the editor of CMO Innovation, and Seema was joined by the founder of Brand Traction/Spark and the Director of Digital Marketing for Sephora. The conversation covered several topics, including KPIs, customized content, delivery, “fake news,” and so much more.
A full video of this panel is available here.
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