Relationships
2021 Global Agency Family Tree
14 January, 2021
2021 Global Agency Family Tree We have just released our 2021 Global Agency Family Tree. It's been a year of restructuring for many holding ...
Reports
2021 China Media Inflation Trends
14 January, 2021
This is the 10th annual edition of the R3 China Media Inflation Trend report covering 2020 actual inflation and 2021 inflation forecasts. In compiling ...
Family Tree
R3 Global Family Tree 2021
14 January, 2021
R3’s annual global family tree provides a broad overview of the agency ecosystem worldwide. All revenue is estimated based on FY2020 company reports, open-source ...
Pitch Report
Coca-Cola’s $4 Billion Review Signals Drive for Efficiency
22 December, 2020
A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola's $4 billion global review signals the company's plans ...
Relationships
Brands Seek Indie Shops & Nimble Agency Models
29 November, 2020
Brands Seek Indie Shops & Nimble Agency Models Small agencies are having a moment as marketers seek innovation and agility in times of flux. ...
Reports
China PR Agency Scope 2020
20 November, 2020
2020 China PR Scope is the sixth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and processes ...
Pitch Report
Walgreens Boots Alliance Extends WPP Partnership
31 October, 2020
Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's ...
Relationships
How to Effectively Resource In-House Teams
29 October, 2020
How to Effectively Resource In-House Teams The acceptance and acknowledgement that there is no “one size fits all” solution to the in-house challenge has ...
Reports
Effectively Resourcing In-House Teams
26 October, 2020
The new wave of in-housing is a long-overdue response to an outdated business model built around the concept of media trading, which is irrelevant to ...
Pitch Report
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
Reports
Growing CPG Brands in the New Normal
29 September, 2020
Call it the “quarantine economy.” Amid the health pandemic, social distancing and ”shelter-at-home” order, the consumer-packaged goods (CPG) industry has experienced a surge in demand ...
Reports
The Dual Engine of E-Commerce Growth
23 September, 2020
In our years of experience helping major advertisers adapt to marketing challenges, nothing has changed so drastically and profoundly as the retail experience. It’s safe ...
Reports
The Future of OTT Advertising
4 September, 2020
In APAC, TV view time has fallen behind. Audiences now spend almost two hours on online video platforms daily – a 39% increase over ...
Reports
Growing e-Commerce with Livestreaming
3 September, 2020
The concept of “shoppertainment” is not new, with broadcast networks like Home Shopping Network long established since the 1980s in North America. The recent global ...
Relationships
Why Does Walmart Want TikTok?
3 September, 2020
What Does Walmart Want With TikTok? R3's Greg Paull was recently interviewed by CNN on Walmart's attempt to buy TikTok. Walmart likely thinks it ...