We have just released our 2021 Global Agency Family Tree. It’s been a year of restructuring for many holding companies, notably Accenture’s building of capability through agencies like Droga5, and WPP’s merging of AKQA and Grey. The pandemic has been tough on the industry overall (BlueFocus is the only holding group growing revenue) and the changes in this year’s Family Tree reflect a streamlining towards greater agility. Request a copy
CMO Outlook is a biannual survey undertaken by R3 in partnership with Campaign. In our first EMEA survey (August – October 2020), we asked marketers across categories about their plans for talent, partnerships, budgets in 2021 and the impact of COVID-19 on brand and organizational performance. What we discovered were five key insights that will drive marketing decisions in the coming year. Interested to learn more? To join our next wave, register here.
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. The findings from R3’s tenth annual China Media Inflation Trends report revealed double-digit growth in digital media, even as average media ratecard spend contracted by more than 15% in Q1 to Q3 due to COVID-19. Request a copy
Digital Agencies Dominate New Business League
Greg Paull told Campaign US that the shift toward digital agencies is a big change from previous months as agency of record assignments decrease and creative agencies struggle to win larger projects in the region. “It’s just a sign that marketers are looking to find more specialist digital talent and capabilities,” he explained. “That’s been quite evident in some of the top-performing agencies this year.”