“Does the world need another CMO survey?” We asked ourselves this question before embarking on CMO Outlook.
The answer is “yes.”
We know CMOs today face several daunting questions, not just about media channels and agency choices, but about data challenges, technology options and digital transformation. There are many CMO reports that aim to review past performance and note present conditions, but rarely did we find questions asked in studies that would help marketers make critical decisions in the near future.
The result of this exploration is CMO Outlook, a biannual initiative by R3 and Campaign that aims to give leading marketers an edge in a highly competitive and fragmented market by tracking available opportunities and identifying gaps in overall strategy. Our study goes beyond past budgets, and focuses on future-facing challenges and the CMO’s next move. The desired outcome is to provide a regular assessment and deeper understanding of the needs of CMOs which will enable their decision-making process.
WHO IS ELIGIBLE?
CMO Outlook is currently open to senior marketers in the US, UK, and Asia Pacific region. Participants will join a network of peers in the following roles:
- Chief Marketing Officer
- Marketing Director
- Media Director
- Consumer Insights Director
- Brand Director
- Vice-President, Marketing
- President, Marketing
- Head of Marketing
- Head of Sales
- Head of Media
- Head of Consumer Insights
- Head of Market Research
APAC Marketers Are Putting Existing Partnerships to the Test
Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts. Read the full article on Campaign
Building Trust to Build Effectiveness
This element of trust is crucial if we are to work towards making the most of our resources within existing limitations. Transparency helps decision-makers in the c-suite and at the checkout, and the resulting feeling of security and reliability will build loyalty that contributes to brand value in the long run. Read more