Client Objectives
Chick-fil-A wanted to ensure their media investments were competitive at national and local operator levels. The company wanted to undertake a competitive benchmarking analysis and leveraging R3’s knowledge of media agency models. They also wanted a deep dive into media channel cost and quality.
Results
Chick-fil-A was able to gain a clearer understanding of the cost implications with their current agency structure to better optimize value for their national and local markets.
R3 PROCESS
Fee Analysis – In-depth analysis of agency fee structure and best-practice recommendations relative to National/Local Market model.
Contract Audit – Review of contractual language, controls, and compliance terms to identify gaps and outline improvement areas.
Media Audit – Analysis of CPMs and rates on all paid media channels including areas of opportunity and recommendations.
