China
Brands Focusing on Storytelling in China
24 March, 2018
Brands in China are increasingly focusing on storytelling as a key approach to building emotional connections with their consumers, according to R3's most recent EnSpire ...
New Business League
New Business League Global – January 2018
28 February, 2018
Related Services: Agency Relationships
Pitch Report
Mars, Shell Relook at Global Agency Models
26 February, 2018
This month in agency reviews, Mars kicked off a global media review, looking to consolidate with one agency. Shell is also revisiting their global creative and media agency ...
New Business League
New Business League Global – December 2017
30 January, 2018
Related Services: Agency Relationships
Pitch Report
Top Auto Makers Review Agency Model
26 January, 2018
This month in agency reviews, several top automotive companies are reviewing key global accounts. It was reported at the end of last year that Ford was ...
China
KOL Campaigns Gain Popularity in China
24 January, 2018
In our latest edition of the EnSpire Digital Marketing Effectiveness study in China, KOL campaigns proved to be gaining steam with Chinese consumers. Among the ...
New Business League
New Business League Global – November 2017
31 December, 2017
Related Services: Agency Relationships
Pitch Report
T-Mobile, Starbucks and Ulta Move
26 December, 2017
This month was a busy one for creative reviews, with several high profile pitches taking place globally. Independent agency Mother won the creative brand ...
New Business League
New Business League Global – October 2017
29 November, 2017
Related Services: Agency Relationships
Pitch Report
Amazon, AB InBev Decide
26 November, 2017
In an active period for global reviews, both Amazon and AB InBev made media agency appointments this month. Amazon consolidated global media with IPG’s Mediabrands ...
New Business League
New Business League Global – September 2017
26 October, 2017
Related Services: Agency Relationships
China
Chinese Marketers Turning To Social Commerce
24 October, 2017
According to our latest EnSpire report, Chinese marketers across all sectors are leveraging social channels with featured content to drive success in e-commerce. For example, ...
Family Tree
R3 China Family Tree 2017
11 October, 2017
To collate our annual agency family tree for China, information is sourced from multinational holding companies, the China Advertising Association and R3 desk research. ...
