Relationships
Will Agencies Sustain Momentum in H2?
5 August, 2021
R3LATIONSHIPS (5 August 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and the increasing cost of influencer ...
Pitch Report
Adobe, Pizza Hut & RedBull Award Creative & Media Accounts
20 July, 2021
PITCH R3PORT (20 JULY 2021) - Increased mobility sees transport, insurance, beverage, and tourism brands put accounts into review across the US and Europe. ...
Reports
Improving Marketing Supplier Diversity Programs
9 July, 2021
Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages of developing more sustainable and ...
Reports
Modern Automotive Marketing Operations
28 June, 2021
Running marketing teams and agency ecosystems on legacy structures is like racing the 24 Hours of Le Mans on an old engine. Your car ...
Pitch Report
Google, TJ Maxx, Audi, and Lululemon Name Creative, Media & PR Agencies
22 June, 2021
PITCH R3PORT (3 - 16 June 2021) - Zoom, Google, and eBay put creative and PR accounts in review across the US and UK. See ...
Relationships
Cost Implications of Separating KOL Content & Media Buy
7 June, 2021
R3LATIONSHIPS (7 June 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and the increasing cost of ...
Pitch Report
Pinterest, Canva and Shutterfly Name Creative, Media & PR Agencies
3 June, 2021
PITCH R3PORT (15 May - 2 June 2021) - Tech-driven platforms prepare to relaunch in a post-pandemic landscape with companies like WhatsApp, Pinterest, Canva, ...
Reports
China KOL Market Analysis
26 May, 2021
As the overall market for content marketing has hit a plateau, factors including platform differentiation, integrated marketing strategy, and marketing performance metrics are still ...
Reports
GOOD Marketing: A Roadmap for Creating Brand Impact
15 April, 2021
The global health pandemic has forced marketers to revisit their brand purpose as staying connected to consumers has meant finding new ways to better ...
Reports
Primer to Sustainability Agencies
15 April, 2021
Sustainability agencies are specialists in communicating issues related to sustainability because they have principles of sustainable business embedded in their organizations. It is in ...
Pitch Report
Facebook Puts Creative & Media Accounts Into Review
8 April, 2021
Facebook puts its creative and media accounts in review, and awards Johannes Leonardo creative duties for Instagram. Stagwell Group agencies win Atlantic Broadband and ...
Pitch Report
Trip.com & Dubai Department of Tourism Award Creative Accounts
29 March, 2021
This period was an active one for creative reviews with Absolut Vodka appointing Ogilvy, Dubai Tourism assigning global work to Wunderman Thompson, and Trip.com ...
Reports
Driving CPG Growth Post COVID
11 March, 2021
Consumer packaged goods (CPG) companies have experienced dynamic change, with U.S. spend in this market increasing 19% during the pandemic and remaining elevated as a ...
Reports
Marketing Procurement Challenges 2021
25 February, 2021
Marketers and procurement teams are beginning to speak the same language regarding value creation. What was once a pain point between two departments is ...
