New Business League
New Business League Global – May 2021
9 July, 2021
Reports
Modern Automotive Marketing Operations
28 June, 2021
Running marketing teams and agency ecosystems on legacy structures is like racing the 24 Hours of Le Mans on an old engine. Your car ...
Pitch Report
Google, TJ Maxx, Audi, and Lululemon Name Creative, Media & PR Agencies
22 June, 2021
PITCH R3PORT (3 - 16 June 2021) - Zoom, Google, and eBay put creative and PR accounts in review across the US and UK. See ...
Relationships
Cost Implications of Separating KOL Content & Media Buy
7 June, 2021
R3LATIONSHIPS (7 June 2021) – This issue looks at how marketers can respond to the end of third-party cookies, and the increasing cost of ...
Pitch Report
Pinterest, Canva and Shutterfly Name Creative, Media & PR Agencies
3 June, 2021
PITCH R3PORT (15 May - 2 June 2021) - Tech-driven platforms prepare to relaunch in a post-pandemic landscape with companies like WhatsApp, Pinterest, Canva, ...
Reports
China KOL Market Analysis
26 May, 2021
As the overall market for content marketing has hit a plateau, factors including platform differentiation, integrated marketing strategy, and marketing performance metrics are still ...
Reports
GOOD Marketing: A Roadmap for Creating Brand Impact
15 April, 2021
The global health pandemic has forced marketers to revisit their brand purpose as staying connected to consumers has meant finding new ways to better ...
Reports
Primer to Sustainability Agencies
15 April, 2021
Sustainability agencies are specialists in communicating issues related to sustainability because they have principles of sustainable business embedded in their organizations. It is in ...
Pitch Report
Facebook Puts Creative & Media Accounts Into Review
8 April, 2021
Facebook puts its creative and media accounts in review, and awards Johannes Leonardo creative duties for Instagram. Stagwell Group agencies win Atlantic Broadband and ...
Pitch Report
Trip.com & Dubai Department of Tourism Award Creative Accounts
29 March, 2021
This period was an active one for creative reviews with Absolut Vodka appointing Ogilvy, Dubai Tourism assigning global work to Wunderman Thompson, and Trip.com ...
Reports
Driving CPG Growth Post COVID
11 March, 2021
Consumer packaged goods (CPG) companies have experienced dynamic change, with U.S. spend in this market increasing 19% during the pandemic and remaining elevated as a ...
Reports
Marketing Procurement Challenges 2021
25 February, 2021
Marketers and procurement teams are beginning to speak the same language regarding value creation. What was once a pain point between two departments is ...
Relationships
Global New Business Revenue Declines
3 February, 2021
Global new business revenue slips 5.8% in 2020 as value of creative wins decline Global media new-business revenue managed growth in 2020 despite the ...
Family Tree
R3 Asia Pacific Family Tree 2021
2 February, 2021
R3’s annual Asia Pacific family tree provides a broad overview of the agency ecosystem in the region. All revenue is estimated based on FY2020 ...
Reports
The New WFH Approach to Loyalty
22 January, 2021
The global health pandemic has prompted a surge of new retail activities, with an astonishing 75% of US consumers trying a new shopping behavior ...
