Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid
20 April, 2017
For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its ...
Location: Global
Unilever Plots U-Studio Expansion As It Eyes €2bn Efficiency Savings
13 April, 2017
Unilever is to expand branded content arm U-Studio as it seeks to save €2bn (£1.7bn) a year. The measure is part of Unilever’s plan to ...
Singtel Concludes Creative and Digital Pitch, Appoints Four Agencies
3 April, 2017
Singtel has concluded its search for creative and digital agency partners. The tender was launched in October last year to assess and evaluate all shortlisted ...
Transform Or Die: Navigating The Future Of Marketing
2 April, 2017
This article is by Greg Paull, Principal of R3 — a global consulting firm focused on improving the efficiency and effectiveness of marketers and their agencies. I was fortunate ...
AkzoNobel Appoints MullenLowe Group as Global Marketing Creative Agency Partner
30 March, 2017
The global hub will be run out of the MullenLowe Group UK office AkzoNobel Decorative Paints is pleased to announce the appointment of a new ...
McCann, MediaCom Top R3’s Global New-Business Chart For February
29 March, 2017
Big movers for the month include Droga5, 72&Sunny and PHD. McCann maintains the top spot among creative and digital agencies with 84 global wins this ...
Auto Giants in Review
26 March, 2017
This month, British based Jaguar Land Rover called a global media review, at a similar moment for a report in the London Times, linking their ...
Brands and Media Agencies Send Google an Ultimatum: Evolve or Else
25 March, 2017
AT&T, Verizon, J&J, GSK and others have halted all YouTube ad buys “Google’s next step is simple: they must acknowledge that they cannot grade their ...
Has Agency Work-Life Balance Reached a Crisis Point?
21 March, 2017
Agency employees gripe that work-life balance is out of whack. “All work, no life.” That’s how one associate creative director described the tumultuous state of ...
CMOs Tackle Digital Transformation, Integration at NYC Roundtable
19 March, 2017
At the R3 New York Roundtable, discussion delved into the major challenges facing CMOs today, including getting integration right, the consumer journey and how large organizations can battle the “legacy disease.”
At The Start of 2017, McCann WorldGroup Tops R3’s New Business Chart
6 March, 2017
Harris Diamond, chairman and CEO of McCann WorldGroup The Interpublic agency network sees 54 global wins in January. For creative and digital agencies globally, McCann’s ...
P&G, Merck Pull Trigger on Media
26 February, 2017
In this month’s Pitch Report, P&G followed on from Marc Pritchard’s comments at the IAB event last month by kicking off a media review in the UK and Northern Europe. Elsewhere, Hyundai reviewed ...
Why Facebook and Snapchat Are Spinning Off Mobile Incubators
22 February, 2017
Advertising agencies and tech companies are increasingly getting into the shark tank game. As competition heats up for gaining and retaining consumer attention on mobile ...
Rise of The Super Group – Here’s Why Creative Agencies Are Buying Media Ones
22 February, 2017
“When media and creative went their separate ways it was media who took all the cash” is a tried and true idiom often bandied about ...
Media-Agency Revenue From New Business Fell in 2016, Despite More Wins
21 February, 2017
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins. ...
