Infographic: Global 40: The Overview
5 December, 2016
In our latest report, we highlighted 40 of the most enduring client-agency relationships worldwide to find out what makes for a successful global marriage. Here’s ...
Location: Global
Droga5, 72andSunny Top R3’s Global Creative New Business Chart for October
28 November, 2016
Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart. Big ...
China’s Mobile Leaders Decide
27 November, 2016
This month, Chinese mobile giant Huawei wrapped up their European review with the appointment of Doner London to handle the creative, digital, BTL and social efforts ...
Why CMOs Are the First to Go When Business Growth Targets Are Unmet
25 November, 2016
According to a new Accenture Strategy report, chief executive officers (CEOs) said that chief marketing officers (CMOs) are the first in the firing line if ...
Greg Paull of R3 Worldwide: Best ADs of 2016
7 November, 2016
Greg Paull, Principal of R3 Worldwide I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking ...
The Top 40 Client-Agency Relationships Last an Average of 22 Years, Finds R3 Research
2 November, 2016
R3 has released its guide to the best client-agency relationships, selecting 40 out of a potential 100. According to the intermediary, an analysis of the ...
Top 40 Client-Agency Relationships That Have Stood the Test of Time
2 November, 2016
Client agency relationships are under pressure. Many say that in the current economy the AOR title is dead and clients are often accused of agency ...
P&G, Unilever, Coca-Cola Lead The Way on Global Agency Relationships
31 October, 2016
Maintaining a strong relationship has never been tougher New study looks at 40 of the most enduring and effective partnerships Six areas for all marketers ...
Amid Shifting Client-Agency Relationships, These Matches Have Endured, And Here’s Why
27 October, 2016
Adweek dubbed it “Mediapalooza.” For many months, as if a trail of dominoes, marketer after marketer called for media reviews, in the end leaving reportedly $25 million ...
Dulux Launches International Ad Review
27 October, 2016
Dulux, the paint brand owned by AkzoNobel, is reviewing its ad account across a number of key markets Dulux: BBH London created 'colour prohibition' in ...
Beauty, Sports Players Decide
27 October, 2016
This month, beauty leader Coty, now with an expanded portfolio of brands from P&G, split their global business between incumbent Zenith and Mediacom. Elsewhere, in the R3 managed New ...
R3 Principal Talks Disruption and Consumer Experience at HSBC’s Digital Innovation Conference
24 October, 2016
R3 Principal and Co-founder, Shufen Goh, was the keynote guest speaker at the HSBC Digital Innovation Conference on October 12th, 2016. The conference brought together ...
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review. ...
How CMOs Can Get Transparent With Their Agencies About Rebates
11 October, 2016
Greg Paull, Principal of R3, an independent consulting firm focused on improving the effectiveness and efficiency of marketers and their agencies. It’s been a turbulent ...
R3 Global Family Tree 2016
11 October, 2016
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2015 company reports, open ...
9 Reasons Not to Pitch for That Account
9 October, 2016
Deciding to pitch for new business can be a daunting process, you never know if a potential client is truly sincere in looking for a ...
