Changing the Social Media Mindset
25 July, 2016
Social media has revolutionized the way customers engaged brands, and how brands influenced behaviors. Many see opportunities; others fear disruption. At last month’s CMO Innovation ...
Location: Global
Data: China’s Advertiser-Agency Relationships.
22 July, 2016
Reflecting the ongoing global debate on agency rebates and media buying mark-ups, we take a renewed look at the sixth wave of R3 and SCOPEN’s ...
Fifty Ways To Read Your Rebate
14 July, 2016
It always seemed like an urban myth – this idea that Eskimos might have 50 words to describe snow. Thankfully, the Washington Post validated that it was ...
New Balance Seeks Global Creative Agency
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with ...
R3 Invests in China Consumer Analytics Specialist Bomoda
11 July, 2016
SHANGHAI - R3 has invested in Bomoda, a data-analytics company focused exclusively on the Chinese consumer. Bomoda, which has operations in New York and Shanghai, specializes ...
‘Conflicted’ Media Auditors Come under Fire from Sorrell
8 July, 2016
Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP chief executive Sir Martin ...
Focus Shifts Away from the Big Agency Brand
30 June, 2016
As top brands opt for bespoke agency teams, has this trend devalued the worth of major creative brands? Last year, Johnson & Johnson consolidated its ...
How Mary Meeker Sees the Future of Mobile
29 June, 2016
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive ...
More Media Accounts in Review
28 June, 2016
One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...
Survival of the Fittest in the Agency World
15 June, 2016
According to Darwin, it is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Hummingbirds have ...
ANA Report Finds Execs Knew of ‘Pervasive’ Use of Nontransparent Media Practices
10 June, 2016
In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ...
R3: Marcoms Giants Face Fight as New Players Join Global Battle for Digital Assets
3 June, 2016
It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals ...
Ogilvy Tops R3’s Global New Business Chart for April with Nationwide Win
2 June, 2016
See which agencies won (and lost) the new-business game last month. Among creative and digital agencies through the first four months of 2016, WPP’s Ogilvy ...
McDonald’s, Digital in Review
28 May, 2016
It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...
Agency of the Year: 2026
26 May, 2016
Some of the qualities that define the successful agencies of the future look quite similar to those that define successful agencies today, according to R3's ...